Our founder and owner, Mikael Viotti, began his entrepreneurial journey over 20 years ago when he took the helm of Hantverksdata (later HVD Group, now Aceve).

As CEO from 2003 to 2025, he led the transformation of the company from a local player with less than SEK 10 million in ARR into an international SaaS powerhouse surpassing SEK 1 billion in ARR, with over 15,000 customers across the Nordics, Germany, and the UK.

All the operational experience and strategic insight accumulated along the way now lives on in Yrrah — an investment company focused on SaaS and technology businesses, investing either independently or alongside like-minded co-investors. From early growth to later-stage ventures, Yrrah brings hands-on experience, long-term perspective, and a deep understanding of what it takes to scale sustainably.

If you're a founder, investor, or operator looking to take the next step in your SaaS journey, we'd love to hear from you.